“One of the things we learned was that our competitors’ customer base was diminishing at about five years old,” Thompson said. “Once the kids learned how to swim, their parents were enrolling them in other activities. After the age of five, most schools cannot handle that group of kids in the six to 10 age range. They have to leave the pool and start other activities. By building out bigger facilities with more lanes, we’re able to capture a much higher volume of kids.”

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Big Blue Swim School Franchise

United States / Texas / Austin

$1.00
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